opening a restaurant
Want a restaurant opening checklist, or maybe a couple of ideas on getting your restaurant off the ground? We’re here for that.
I’m not going to sugar coat this. Opening a restaurant is hard. That’s the first fact you need to get through your head. That being said, it isn’t impossible. Here’s a small guide on how you can make your lifelong dream of owning a restaurant a reality.
First things first, please don’t open a restaurant based on temporary trend. That’s the perfect recipe for disaster. For starters, there’s a very good chance that by the time your restaurant is open, the trend might have passed. In the unlikely event that it hasn’t, it’s bound to pass very soon. Your restaurant shouldn’t be like a mobile app. Think about it, how many mobile apps do you know that hit the ground running ended up running for very long? Not a lot. Remember Pokémon go? Neither do we.
So, pick a good topic to base your restaurant around. Preferably, pick something close to your heart, something that drives you every day. Those are the types of themes that will keep your restaurant going year after year. Once you got that figured out, next is the hardest part of getting a restaurant ready; the business plan.
So, why is a business plan hard? It’s because the business plan is going to determine everything that will happen in the days that follow to the day you open up your restaurant. Write your business plan carefully. It’s vital that you don’t overestimate. Your business plan should be clear and concise and help you stay on track.
So how to start a business plan? My secret was to stand in front of a store during peak hours. I kept a count of how many people walked in front of the store. I would also categorize them: families, teenagers, suits. I knew I needed around 100 people in an hour, and understanding the people who walked past the restaurant gave me an idea of the type of restaurant I should open (family focused, casual business lunches?)
Next up comes the second hardest part. Money. If you really wrote a good business plan then you must have decided how you were going to obtain funding. If you haven’t, then you haven’t written a really good business plan, so go back to the previous step and complete that first.
Opening a restaurant is expensive. You need money for a lot of things, such as floor space, kitchen equipment, administrative overheads, employee payments, etc… There are multiple ways to obtain these funds even if you don’t have a lot of money with you right now. In addition to this, depending on how much money you already have, you can start off small with maybe a food truck or so, before you go on to a full-fledged restaurant.
This is a situation where our services as Switzerland’s largest online customer restaurant platform can help you. If you don’t have enough money for a lot of floor space, consider to sign up with us. You’ll be able to channel a serious amount business via an online platform as opposed to a traditional in-store approach. Plus, you won’t have to spend any time creating your own customer base since we already have a pretty extensive list!
And another thing that is a common wisdom when dealing with money is that you should never go cheap. There's a reason why cheap things are cheap and is not a good reason. If you're considering renting a cheap building for half price in the middle of nowhere, please reconsider. Not long ago, they said the main key to business success is Location, Location and Location.
Once you got the basics right, it’s time to get yourself a great menu. Getting a great menu requires using careful calculations to decide on products, pricing, options, etc… using menu engineering. This is another point where we can help you since we provide our partner restaurants with data analytics of the local region to help them determine things such as what the price of a dish should be, and what food serves best in their location.
After all this, you simply have to go ahead and open your restaurant. Give it the grand opening it deserves, revel in your success, and create a marketing plan. Definitely create a good marketing plan. After all, why bother opening a restaurant if it isn’t going to be open for… forever? That, and of course, make sure you expose your business online with Switzerland’s’ best delivery platform!
Let’s chat, we can help you!