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Creating the perfect restaurant logo

Restaurant logo designs and ideas along with instructions on making the most visually appealing logo. Here on eat.ch!

Now that you're on your way to getting your restaurant up and running, it's time to take into consideration the first point of interest when you start building your brand name: your logo. Great logos are like great menus; they may look simple to do, but without proper planning and thought put into them, it might be a leading reason why your business might fail.

We here at EAT.ch have acknowledged this issue, which is why we like to offer you assistance with creating an eye-catching logo that’s bound to stand the test of time. You can always contact your territory manager, or email us on contracts@eat.ch and we can design a logo for you for only CH 79.

Nevertheless, here are a couple of tips that will help you create an elegant and simplistic logo.

What is the first thing you notice about a restaurant? Before you notice its food, before you notice its service, or even before you even notice its name or what the building looks like? The logo. Usually towering above the roof of the restaurant, letting everyone know of your presence, this is a crucial part of your restaurants brand name. The importance of the logo is not just limited to the immediate impression it gives your customers but also needs to be able to keep up its uniqueness over a long period of time. Let's face it, when you open your restaurant, you intend to keep it running for a very, very long time. No one starts a restaurant, or, for that matter, a business, with an idea of having it crash to the ground in a couple of months. This is a very good reason why you should not base either your restaurant name or logo around something that happens to be trending at this particular moment.

So how do you decide on something that holds this much importance? Start thinking on exactly how you define your restaurant. Happen to be a burger joint? Take inspiration from some big burger chain, like Burger King. Have a giant burger splayed out across your logo! But if you specialize in pizzas, that needs to be your main focus. Remember, whatever you do, don’t mix and match your logos. This simply means that it's not a good idea to have an upstate restaurant with a logo showing an oozy pizza. You won’t exactly get the type of customers you deserve!

Designing the perfect logo is a very integral part of having a successful business. It’s easy to think that what your logo looks like really doesn’t matter that much, as long as your service is good. This may be true for legal offices and blogs and other businesses where the logo of the company is only visible in the dictionary-sized reports they produce. But your logo isn’t like that. Your logo is meant to be lit up and shining brightly, leading your customers to your doorstep. This is the same story online. When you register your restaurant with us, we show your logo quite prominently. A great logo is an interesting way to start grabbing customers the minute they see your restaurant.

Focus on customer psychology when considering your logo. Don’t know where to start? Take a brief look at the leading restaurants around the world, like KFC, Pizza Hut, and McDonald's. Notice something in common? Yep, the colour red. Several studies have shown that the colour red gets peoples appetites ready for a delicious meal, so including this in your logo is definitely a plus. You don't have to go in the same direction as KFC and make red your primary colour. Use a bit of red here and there, have a reddish splotch as your background, go creative! And definitely don't go overboard. By overboard I mean having a nature-themed restaurant but making everything from the trees to the lakes red.

Finally, once you’ve decided what the theme and design of your logo should be, it’s time to start putting in into paper. You could use any advanced graphic design software to create your logo, but if you don’t have experience using these, hire someone else to do it for you or just contact us. It won’t cost you much and it will be definitely worth it!

If you wish to do your own logo, we can suggest some free logo makers. Please check the following sites:

- https://www.designmantic.com/
- https://logoyes.com/
- https://logotypemaker.com/
- https://www.graphicsprings.com/
- https://www.logaster.com/
- https://logojoy.com/
- https://www.logogarden.com/

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